Expedia Case Study: Helping people find a great place to travel using social proof
Reviews, even negative ones, are crucial in helping people get a sense of a destination and decide if it's right for them. You'll see how my UX and content strategy teams worked together seamlessly in a product-focused environment to create a new destination review experience.
Teaching: Strategic storytelling workshops and training
Do your teams need help shaping a narrative? Strategic storytelling is my jam. I design workshops to help teams find a collective story that meets audience needs and business goals. Photo credit: Confab.
Expedia Case Study: Intent-driven UX
Users tell us what they want with every click: if you search for or filter by "pool" when you are looking for a hotel, we should acknowledge and reflect that back. How can we as content strategists and UX designers create experiences that speak to users without being creepy? (Note: This project is password protected. Reach out if you want to review in detail.)
