Hi, I'm Tizzy...
I'm a systems-thinking UX and content design leader who helps teams navigate thorny UX problems. I support the content design team at Reality Labs at Meta and teach storytelling for business in my spare time. My whiteboard drawings are legendary.
Check out my work below and get in touch if it piques your interest.
Expedia Case Study: Helping people find a great place to travel using social proof
Reviews, even negative ones, are crucial in helping people get a sense of a destination and decide if it's right for them. You'll see how my UX and content strategy teams worked together seamlessly in a product-focused environment to create a new destination review experience.
Teaching: Strategic storytelling workshops and training
Do your teams need help shaping a narrative? Strategic storytelling is my jam. I design workshops to help teams find a collective story that meets audience needs and business goals. Photo credit: Confab.
Expedia Case Study: Intent-driven UX
Users tell us what they want with every click: if you search for or filter by "pool" when you are looking for a hotel, we should acknowledge and reflect that back. How can we as content strategists and UX designers create experiences that speak to users without being creepy? (Note: This project is password protected. Reach out if you want to review in detail.)